Outsourced Affiliate Program Management vs.Digital Marketing Generalists

Often times companies dump setting up and running an affiliate program into the lap of their other digital marketing staff. Regardless if that staff members expertise lies with SEO, or paid search or CPM ad-buying, they are left with the task of creating an effective affiliate program.

In this article I discuss hiring an outsourced affiliate program manager as an option, and the pros and cons associated with outsourced affiliate program management.