Affiliate Marketing Blog by AMWSO

Affiliate program Tips, support, bonuses and news from merchant affiliate programs managed by the AMWSO Affiliate marketing team.

Wednesday, June 18, 2008

My Content Creation Issues

Rarely, a day goes by when I'm not creating a new page of content on one of my sites or blogs, and that's usually swiftly followed by emails from the team correcting all my spelling and grammar errors. It's become part of the culture "Chris Publishes content" followed by "Chris corrects content" and then "Chris corrects content again". Mostly, it's not due to me being awful at spelling, but that typing quickly leads to lots of errors, and sometimes my thoughts get ahead of my fingers.

Copying and pasting to word to spell check, or using web based spell checkers isn't always ideal , especially copying from word as so much hidden junk code is also copied which can cause havoc in a blog. The average spell checker also does only that "spell check" and doesn't add much value beyond doing the job. In today's "value add" Internet I believe we all demand that a product do what it's designed to do and add more value beyond.

On top of my own content issue, the fact is that well written copy is an important factor of any affiliate or bloggers content. Spelling and grammar errors can ruin a well put together pre sales pitch. So investing time, or money into preventing these issues is a good investment.

Anyway, I have for a couple of years come across the name WhiteSmoke here and there and constantly ignored it. Last month I was nudged into grabbing a copy to try out by one the team who decided he better things to do than spell check for me.

So, 3 weeks later, of testing the WhiteSmoke software I've been pretty happy with what I get for my money, a spell checker that can be used on any kind of document, software, web site or blog, pretty much anywhere. Select the copy I want to check (or allow WhiteSmoke to select it all) click F2, check copy and job done! In addition to that there's the value add bits. The system offers recommendations on how to improve the copy, checks the grammar and helps me to put together better content with no errors. It also offers various levels of copy improvement, from general and business through to medical. While primarily built to plug in to IE, the software does work with FireFox.

The only issue I've had with the software is that it when you run the spell check on copy, any formating or links that I've embedded into the content are removed when the copy is reloaded after being corrected. A minor pain, but it just means adding the links and formating after the copy has been corrected and improved.

Wonder what the team will do with all that extra time they've got now they don't need to check my spelling for me :)

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2 Comments:

  • At 10:43 AM, Anonymous Anonymous said…

    Oh do I know someone who can use this! Thanks a million!!

     
  • At 1:23 AM, Anonymous Anonymous said…

    at what point does content become the 'cross' we all must bear?

     

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