Trademarks : Restricting and Opening up at the same time

In an interesting move today one of our clients (Emitations) has put into work an interesting spin on Trademark protection within the CPC markets. While on the one hand they have decided that they don't want affiliate partners bidding on a set list of Trademarks and variations on the theme, on the Yahoo PPC system, they have also decided that they do weclome their affiliate partners to bid on them on Google. This should certainly lead to some interesting data being gathered in terms of who can do CPC marketing the most effectively.

So in Short : Emitations (on Shareasale)

• Yahoo PPC No
• Google PPC Yes

Contact Patrick to get the full details.