Sued for cancelled Coupon
This story caught my eye and while I initially chucked, and doubt they will win, I did start to wonder about "what if they win" , how could this effect coupon sites and merchants issuing coupons online where things are far more fluid and the validity of coupons can change quite swiftly or be removed from the database... or even forgotten to add to the database.
Then there's a question of, could coupon sites become responsible for ensuring they are promoting valid coupons, guilty of false advertising if they are not. Could start off an interesting chain of events if the case wins.
Then there's a question of, could coupon sites become responsible for ensuring they are promoting valid coupons, guilty of false advertising if they are not. Could start off an interesting chain of events if the case wins.
posted by amwso @ 6:15 PM
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1 Comments:
At 9:46 PM,
Anonymous said…
Interesting article Chris. I see a lot of affiliate programs now forbidding cashback, incentive and voucher sites to sign up for similar reasons. If they are permitted to join then I’d like to think that both the affiliate and affiliate manager have a certain level of responsibility when it comes to ensuring that the vouchers are promoted along side their respective expiry dates.
Should an affiliate continually misrepresent the merchant or their offers then the affiliate’s involvement in the program should naturally be questioned.
Paul.
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