One of the Best Marketing Books of 2005
Jack Covert. president and founder of 800-CEO-Read, recently gave a very positive review of "Bag the Elephant! How to Win and Keep Big Customers" by Steve Kaplan, hailing the book "One of the Best Marketing Books of 2005".
The full article, which headlines Steve Kaplan's book over Seth Godin, can be found on MarketingProfs here.
The Bag the Elephant! book by Steve Kaplan is one of many Difference Maker products and services available. For more information about the DifferenceMaker.Com affiliate program, click here.
The full article, which headlines Steve Kaplan's book over Seth Godin, can be found on MarketingProfs here.
The Bag the Elephant! book by Steve Kaplan is one of many Difference Maker products and services available. For more information about the DifferenceMaker.Com affiliate program, click here.
posted by Allen Miller @ 4:37 PM
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1 Comments:
At 11:17 PM,
Anonymous said…
Kaplan's book "Bag" is OK, but it is not a cover to cover read. This book has to be digested in small amounts. I tend to read it on the toliet when doing my "buisness." Because that is about all the words in it really deserve.
It is interesting to read about his case studies, but nothing new is really being presented. Well, maybe how to get a "contracter's badge" and little things like that the reader might learn.
I give it about a 4 on the 1-10 scale.
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